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Cross media? A term coined a few years ago when email, web and mobile communications channels joined more established channels such as TV and print. To ProCo, cross media is part and parcel of modern-day marketing. And we can provide solutions which can be executed across all media channels.
Key to successful cross media campaigns are automation, reaction and relevancy. Which you can only achieve if your platform is integrated and the nuances of web content can be balanced against the demands of high resolution print content.
Triggered and activity-based cross media campaigns, with multiple touchpoints and actions, build an emotional connection with your customers with content fit for each channel.