NEW for SPRING 2009 | BUS 5133.60-62 | HOUSTON

You've found your EMBA marketing class support website

Updated for Spring Semester 2009
Today is January 6:

This page is updated frequently. Be sure to check
this page each Tuesday and Friday after Noon
for the latest changes.

All classes meet in Room 3314:

> 5133.60 (all dates in black) meets 1/24, 2/7, and 2/14

> 5133.61 (all dates in green) meets 3/7, 3/14, and 4/4

> 5133.62 (all dates in purple) meets 4/11, 4/25, and 5/9

Assignment due dates subject to change.
Be sure to "refresh" each webpage containing dates,
each time you visit that page.

Use the colored menu bar across the top
to access information. Simply click the box.

The  Home   button returns you to this page..

Get familiar with your support website.
Be sure to read the attendance requirements on your syllabus.

Send Steve an email: Tell him what first name or nickname you'd like printed on your class nameplate. To avoid accidental deletion, always type "5133" in the subject line of your emails.

We will not be using Blackboard for this class, and your instructor does NOT check TWU email.
Click here to access Steve's email address, or use the > question?  links on your support pages.

Preview Lecture 1: Macro View of Marketing

Your first class gets underway promptly at 9AM with an animated PowerPoint introduction of your professor.

After covering the basics (grading, assignment formats and due dates,
and other ways to earn extra credit), expect to expand your understanding
and appreciation for the breadth and scope of marketing.

You'll learn to wear 2 hats in this class and analyze marketing situations
from the consumer's and marketer's perspective.

This lecture will confirm whether the organization for which you work
is—or isn't—marketing-oriented.

After lunch, we'll find out why marketing is all about "reducing risk,"
by reviewing the 6 uncontrollable variables.

Before heading home, you'll be exposed to several on-line research tips
that you can begin using at work or in your other EMBA class assignments.
If you don't know what the NAICS is, you're in for a treat.

No assignments before your first class.

You may wish to wait to acquire your marketing textbook, or borrow one from someone completing the class. Steve does not lecture from the text; it's a support tool. We'll discuss the book at our first class. Early birds wanting to get a head start may wish to check out these great bedside table/bathroom readings: Theodore Levitt's "Marketing Myopia." (top photo) It's the basis upon which this class is structured. A must read for serious marketers. Blair Warren's "One Sentence Persuasion Course." (bottom photo) It's a perfect introduction to promotion. Those submitting reviews of these articles for Marketing in the News receive extra credit. This will be discussed in your first class.

Also, check out the new/expanded Marketing Terminology glossary (or click the navy blue button at the top of each support page), and Steve's other business communications support sites, such as Punctuation Junction.

Report typos and other errors. Steve relies on you to be his proofreader.
He appreciates those taking the time to ensure that our website is error-free.

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Copyright 2009 | Steve Toms
All postings are for educational purposes only, and provided solely for those enrolled in this course