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Syllabus |
Marketing in the News | previous posts
As noted on your
syllabus, to earn
all 200 participation points,
A posting must contain the following
information and a source, If you do not get a "RECEIVED" response within 24 yours, resend.
Past postings: Andrea J. - Small businesses are utilizing planned activities and events as a new and cheaper method of advertising.
From the marketer's perspective: The local businesses described below are increasing its reach into the target audience by offering social gatherings that will draw in buyers that normally would not visit the store. This is a different approach to advertising that increases exposure for the stores. From the consumer's perspective: There is a risk that is associated with this type of advertising. Businesses can lose money if the target audience is not interested in participating in the events. Utilizing activities and events to increase consumer traffic in small businesses is risky. The business owner must make sure that the activity or event meets the wants of the consumer. Have you been to an event or activity at a store used to increase consumer traffic?
From the marketer’s perspective: With gaining popularity of internet, email, and other services available on cellular phones, marketers are targeting consumers that are accustomed to reading on digital devices.
Oprah Winfrey and other well known artist have endorsed the products which in turn can increase the profit margin of the product. The down-side of that is the author of the Harry Potter books refuses to have an electronic version of the book, which in turn can also hurt the profit as well. From the consumer’s perspective: I feel this is a great investment for avid book lovers. However, with the economy in the state that it is $360 is pretty expensive to the average consumer. As a consumer that has tons of books at home collecting dust and taking up valuable space, this product could solve that problem. I also like the fact that I do not have to wait for the product to be shipped to me. One thing that bothers me about the product: after you reach your capacity will you have to purchase another e-reader? If so, that is not very enticing as a consumer with the current product price. I wonder if they have thought of storage solutions. Sheila W. Netbooks are $300 mini computers that can do basic computer tasks. They were marketed to be used in conjunction with laptops and PCs, but are cannibalizing them instead. From the marketer's perspective: The target market was intended to be current PC and laptop owners. Since the economic downturn, consumers are choosing to buy the netbooks instead of the larger PCs and laptops, essentially cannibalizing the larger computers.
From a consumer's perspective: Consumers on a budget will love this product. It will be interesting to see if companies revise their marketing strategy to increase larger computer sales, or shift focus to increasing netbook sales to try to compensate for lost profits. If you were the CEO, what would you do? Tim L: General Electric retools to design and manufacture large appliance appealing to 75+ age group demographics. That group represents the highest discretionary income ($25b) group in the US. as their new target market during the economic down turn. From the marketer’s perspective: GE's young design team is sensitize to the issues their customers face, on the front end of the product development cycle through the use of the “empathy sessions” and behavior research process. From the consumer’s perspective: Safety and ease of use features to increase utility are being incorporated, such as; easier to open doors, burners that automatically shut off, new burners that do not boil over, easier to read dials, reduced bending over and increase ease of use, decrease arthritic discomfort associated with using appliances and many more.
From the marketer’s perspective: Producers of Daimler's subcompact Smart car have identified a niche market with unmet consumer needs. The car produced has features consumers desire with economical utility and pleasing to drive, making it appealing at a price a consumer will pay, even though they could afford more luxurious cars.
From the consumer’s perspective:
Attractions such as good gas economy (33 to 41 mpg), price,
increased utility while retaining their self image all make it a
hit with consumers. I would not want one.
(Steve wants a Smart car to jut around town doing errands. It's just a
matter of time.)
Timisha J. Houston Comets falls from grace. Failing economy sees newest victim. The WNBA has announced the Houston Comets will be shut down by league officials.
From a consumer's perspective: As a former season ticket holder for the Houston Comets, I am saddened to hear the team has been disbanded. I think there should have been more focus on a partnership with the both professional basketball teams.
Kourtney T. In today's tough economy, parents are pleading with toy marketers to stop running toy ads that unfairly target kids. Parents say they just can't afford the toys their kids see on TV.
Therefore, toy companies cannot and will not stop advertising to kids. Research has shown that targeting ads to children works. Even through rough financial patches, parents have always found a way to get what their children want. From the consumer's perspective: It is difficult for parents to say no to their children, especially during the holiday season. Children don't understand financial hardships and it is difficult to explain it to them. One man in the article urges families to scale down their gift-giving and spend more time playing tighter. I agree. I think this is a perfect time to teach your kids about the non-material side of Christmas. Mary D. shares how research reduces risk. From the marketer's perspective: The marketing concept: Frito Lay Japan introduced “twisted” Doritos in different favors 3-4 years ago and now they plan to introduce and new “Honey Butter” Doritos. Fritos has never caught on in (right product) Japan but the twisted Doritos most favored in Japan, mostly the savory favors, BBQ, sour cream and onions, etc.
From the consumer's perspective: Assumption: Frito Lay Japan made a lot of assumptions here. As a consumer I would not purchase the product. I know the sugar content of the product and because I am diabetic would not purchase for myself, though I know several friends that love them. The concept is a good one but with the latest healthy eating wave it may not do as well in the USA.
From the marketer's perspective: Dranks unique selling proposition is "slow your roll". The marketers took a risk in naming this product Drank as it specifically aims the target market for this drink to young teens up to young 30's who want to be hip and embrace the hip hop lifestyle. The drink contains calming agents that have been helpful for people suffering from insomnia and stress-related illnesses. From the consumer's perspective: I thought this was an interesting article and can see why this has caused a stir from the readers perspective. If I was a parent, I would make sure my child did not consume this product and mix with anything that would make a lethal combination. I think that youth will be drawn to the packaging and pure curiosity of the drinks effects. Julie wonders what you think? Amanda J. Target supports St. Jude Children's Hospital Thanks and Giving Campaign and The Salvation Army. This holiday season, designated proceeds resulting from items included in the 'Nice Twice.
Target realizes its social responsibility and chooses to contribute through "strategic philanthropy". Target utilized the proceeds of product mix in order to contribute to organizational and individual needs. From the consumer's perspective: I believe that giving satisfies a want and a need to belong (to contribute to community) as listed on Maslow's Hierarchy of needs. Target's efforts have a positive effect on my personal perspective, because they realize that their profit may be best used to assist others. (Steve adds: And how about esteem -- feeling good or better about yourself?) Amanda J. shares more. American Honda will introduce the new Ecological Drive Assist System, an interactive, gasoline-electric hybrid automobile. The Eco Assist product updates and alerts driver's performance/information and its effects on the environment. From the marketer's perspective: The Eco Assist creates a competitive advantage. Honda realizes that customers want to contribute to "go green" and environmental efforts. Public relations efforts to introduce Hondas new, upcoming product, create awareness and an early appeal to environmentally conscientious individuals. From the consumer's perspective: Consumers may view this product as a want, as they wish to be environmentally accommodating, or need, as the environment continues to be negatively affected by society. I believe that consumer knowledge and product pricing are important factors affecting consumer purchases for hybrid automobiles. Sheila W. For families that prefer to go out of town for the holidays, now seems to be the time. The cruise industry is offering some great deals to help generate consumer interest and increase profit.
In the current economic climate consumers are more cautious; discounts offers can motivate shoppers to buy. Demographics for typical passengers are 49 years and older with an income of more than $104,000 per year. However, cruise lines are looking to expand their target market by advertising bigger and better ships. From the customer’s perspective: When I read the article and realized they were advertising a 4-day trip for only $149, it made me seriously consider it. I hear of more and more families that want to “get away” and yet spend more time together at the holidays. Carnival Cruises at least, has offered an affordable way for families to do that. The industry is interesting in reaching a broader market and decreased pricing will have a definite appeal. Lower cost can sometimes scare consumers because they are afraid of getting “less”. However, Carnival is known to be a reliable brand which would soothe the fears of buyers. Either way, a cruise to Cozumel for $37.25 a day is pretty hard to beat. Sandra C. comments on Cyber Monday:
From the consumer's perspective: Companies have to change their marketing strategy, making it easier for people to shop and judging the sales discount. With rising gas prices and economic hardship, consumers are trying to save money. I must admit that though I do not look for deals on Cyber Monday, I like the concept of shopping from home. I think it is a creative way to help those who otherwise could not get around to doing their holiday shopping. Candace H. says that AT&T’s exclusive New Blackberry Bold is the fastest and the most powerful Blackberry ever on the 3G network.
In today’s society consumers want everything fast so AT&T is making use of current technology by making the already popular Blackberry faster. Packaging as sleek and elegant; it complements the high resolution and ultra-bright display. From the consumer's perspective: I myself am a Blackberry user and love it. Compared to the Blackberry Curve and the Blackberry Storm (which is not offered by AT&T) it is faster and more powerful. The 2-year contract price is $399, which I think is a little expensive in these economic times. Some may feel it is a small price to pay for more power and more speed or is it?
Arquella H. asks: Is Circuit City’s marketing strategy working? Circuit City filed for bankruptcy, closing hundreds of stores, being delisted from the NYSE, and still continuing to market and advertise.
This seasonal promotion not only will meet the needs of the target market, but the Circuit City brand will also continue to be in the forefront, despite the Company’s challenges at this time to keep it competitive in the retail industry, especially during this holiday season. From the consumer’s perspective: Yes, we are officially in a recession, but consumers are still purchasing merchandise from retailers like Circuit City. When I saw the advertisement/commercial for Circuit City, my interest peeked at the $24. I say, give Circuit City a chance. The economic situation is looming over them. Try out the $24 in 24 hours deal. Mindy L. – A New York-based company that installs advertising displays was preparing for a downturn in business due to the economic struggles facing the retail industry. Instead they found no shortage of advertisers and were able to convince landlords to turn vacant storefronts into advertising space that would generate revenue. From the marketer’s perspective: Inwindow Outdoor is able to offer the perfect marketing mix, with the variables being not only controllable, but serendipitously supported by the tough economy.
The product, a floor to ceiling 25 to 30 ft. wide high-definition vinyl overlay offers the purchaser an advertising opportunity to become the largest retailer in a mall. The price for a four-week rotation, at a flat rate based on the ad size. This represents advertising dollars spent at the most meaningful place, the point of sale. The retailer’s exposure is selective in that it reaches the target audience of potential customers already walking along those streets or in that mall. From the customer’s perspective: For the shopper, the ad message can motivate the customer to think about the retailer, and the positive perceptions created by the graphics are a greater stimulus to shopping than rows of dark and empty stores. The messages can be designed to appeal to distinct group of buyers frequenting a specific location. Marketing strategies designed to speak to the different needs, characteristics, or behaviors of a market segment is likely to be more successful. I love the logo and the clever tag lines. Susan B. takes to the street. The Sanyo Electric Co. is launching a new electric hybrid bicycle that enables riders to climb hills easier.
From the marketer’s perspective: The hybrid bicycle is marketed to those individuals with a growing interest in tackling global warming. The bike can travel 1.8 times faster than a conventional bike. Sanyo, which rebranded itself as a purveyor of green technology, hopes to improve its market position. The bicycle sells for around $1,430 dollars and will be available in stores in Japan in February 2009. There are plans to launch the bike in other countries in the future. From the consumer’s perspective: This new technology may entice consumers who would not normally be interested in using a bicycle to try this form of transportation. It remains to be seen how successful a product such as this would be in a country such as the United States. What do you think? Timisha J. comments on our continuing Blackberry discussion. From the marketer's perspective: The number of consumers fascinated with Blackberry devices is overwhelming. Exposure created by Verizon Wireless convinced users this would be the better device. This product was not marketed for any specific demographic. From the consumer's perspective: The idea of having a touchscreen is sophisticated, to stay the least. Several of my friends have purchased this phone and all have expressed dismay with this device. Are you satisfied with your Storm? Valerie C. first responds to Kimberly W. regarding her One Sentence Persuasion Course posting.
Valerie says: I beg to differ. Although Mr. Warren did not use many examples, his message is clear: Relay a concise message that captures the essence of what you want the listener to grasp and what the listener will gain from listening, all in one short sentence. While television advertisements might be laden with motion effects, using your example with the scrubbing bubbles, it is not the picture of the scrubbing bubble that makes me want to purchase the product, it is the slogan, "We work hard, so you don't have to," that makes me want to try it. (Steve comments: It's most interesting to note value in both responses when each is coming "from the consumer's perspective." Kimberly's experience is totally valid -- for Kimberly. Now read Valerie's take below. Let's see if anyone disagrees with her.) Valerie C. makes her own comment about the One Sentence Persuasion Course. From the consumer's perspective: I believe concept truly works. I have a short attention span, especially at corporate meetings -- especially if I figure out there's nothing to gain or learn. However if a summation of what the presenter is expecting to convey, and how the message will be beneficial to me, is emphasized at the beginning of the speech, I will be more apt to listen. I recently had a meeting with the CEO of my corporation to review a 526 page data analysis. Her secretary allotted 20 minutes for this meeting: it turns out that most of the CEO's meetings are given about that same time frame. This, the secretary informed me, is because the CEO is too busy to sit for hours; she expects everyone to be prepared to deliver the synopsis of one's review, how the corporation can improve, and what steps might get the corporation to the desired outcomes. From the marketer's perspective: Hence the slogans and jingles we hear on the radios and television. Many commercials use this tactics, L'Oreal says, "...Because you are worth it." Lakewood Church says, "...Discover the champion in you." JIF says, "...Moms like you choose JIF."
If it is a trick, like the illusion of magic, it works. Advertising, such as these examples, not only serve the purpose to make the consumers aware of the product, it helps in positioning and differentiating the product from its competitors, and pushes the listener or consumer to try the product. In crucial conversations it is not the length that holds the attention of the listener, it is how succinctly put together the message is. Betty E. catches up to The Paper Chasers: Xerox is hoping to make a profit by teaching other companies how to cut back on its use of paper. Yes, you heard me right, Xerox is talking "Green"!
Xerox is pushing solid ink, blocks that melt once placed into the printer. And a new kind of toner that requires 25 percent less energy to produce. From the consumer's perspective: This is really good news for all you proud "green" folk. I applaud Xerox’s efforts to cutback on the needless waste of our planet’s energy and natural resources. Moreover, I believe that consumers will be impressed by the company’s latest move to cut back on paper consumption. Other companies may want to take notice. Ticki V. adds to Andrea's previous posting on Nike's social networking: Here's where you can find out more about Nike’s social network; it's up and "running." Nike is winning a new marketing game than other older corporations such as Coke, Verizon or General Motors. It has built brand loyalty through online technology. The technology tracks data of every run and connects runners around the world. Nike has built a “legion” of fans just in August 800,000 runners logged on and signed up to run in a 10K race sponsored by Nike. What's next? How about promoting promoting basketball shoes? Fredalina P. feels that Black Friday sales are not worth it.
Believe me when I tell you I had a horrible experience last year at Walmart on Black Friday...not to mention losing sleep just to wake up at 3:15 AM to get in line. I refuse to deal with that drama. So, Candace H. offers an alternative... Cyber Monday refers to the Monday immediately following "Black Friday." It is the "unofficial" kick-off of the holiday on-line shopping season of the U.S. between Thanksgiving Day and Christmas.
"Cyber Monday" has evolved into a significant marketing event, in which on-line retailers promote low prices and promotions. With on-line retailers advertising free shipping and satisfying the consumer needs and wants by offering different financing options which enhances possession utility, sales may remain steady. From the consumer's perspective: I do not really do a whole lot of on-line shopping except for a book for class every now and then. But, if the same deals are offered on-line as opposed to dodging long lines, dealing with nasty salespeople and having the convenience of shopping from your own home, then I think it is a great idea. People who may have not gotten into the "Black Friday" getting up at 4 and 5 in the morning can just click on their computer and find some of the same good deals without dealing with the chaos. Monieek H. As the country’s financial crisis continues, consumers look for ways to save money and stretch their grocery budgets anyway they can. The Hormel Food Corporation reports a sharp increase in the sale of SPAM. From the marketer’s perspective: Hormel Foods Corporation produces a variety of meat and food products, and markets those products throughout the US and abroad. In addition to pork and turkey, The Company manufactures and distributes branded, value-added consumer items.
From the consumer’s perspective: With competition from Smithfield Foods and other food producers, Hormel must continue its marketing strategy by expanding is physical distribution and penetrating other market groups. Knowledgeable, savvy consumers who are in tune with their needs and wants will continue to demand high quality, value-added and delicious products. Note: Did you know that 13 restaurants in Austin, Minnesota (home of Spam) have Spam on their menus (see image above)?
From the marketer's perspective: Facing a slumping economy that threatens to cut into its customers' coffee budgets as well as increased competition from McDonald's and Dunkin Donuts, Starbucks is testing the marketing concept of offering a bottomless eight-ounce cup of coffee priced at $1. The Starbucks Corporation expanded its demographic by further penetrating the market and building outlets in new housing developments (the suburbs). The coffee giant wanted to satisfy the needs and wants of its target market and increase profits by reducing customer wait time. To reduce wait time, Starbucks built additional outlets on opposite corners. From the consumer's perspective: As Americans tighten their budgets and brace for an economic downturn, Starbucks' customers may have less money for discretionary purchases. As competition increases among vendors to satisfy needs, concerned consumers have become increasingly price-conscious and marginally less concerned with staying loyal. Arquella H. checks out the latest on an Apple product that’s going green. Not only are they dominating the market with the iPhone and iPods, their laptops are green. Yes, they have environmentally friendly laptops. Check it out (video on Utube).
From the marketer’s perspective: Apple’s marketing concept was motivated by the consumer’s desire to “go green” in every aspect of their lifestyles: “highly recyclable…energy efficient…designed with the environment in mind.” In addition, the “Green Laptop” has no toxins (like the others on the market), and packaged in smaller boxes for shipping (which is also good for the environment). It continues to live up to its brand of products and its unique selling proposition – “We provide a lifestyle with our products.” From the consumer’s perspective: “Going Green” is music to my ears. Apple is standing by its brand and USP for providing for my lifestyle with their products. This is a selling point for me! The Green MacBook will position Apple as a leader in this area as they continue to market, especially placing ads on sites like You Tube. Any company that develops a product to ensure the environment is safe is where I want to spend my money. Kimberly W. unconvinced by content in the One Sentence Persuasion Course article. From a consumer's perspective, this article could have almost been true if the writer would have provided more substantial examples.
The sentence he provided was convincing but I consider myself a pretty
smart consumer and I didn't buy it. Techno-jargon does not swayme,
although I know several people that could easily be swayed. He writes
this article as if mostconsumers fall prey to this style of
advertisement. His example of the magic store did not help either as I have never wanted to know the secrets behind magic.
In my reflection of this article, I actually
have been
For me it is more visual than techno-jargon;
therefore, the article still holds a burden (Steve wonders: Do you agree with Kimberly?)
Maija M. shines the light on HP finds a new niche to
penetrate the software and electronic computer market. From the consumer's perspective: For most high tech products I am usually in the "late majority" to "laggards" percentile of consumers to purchase. However the advertising, publicity, articles and consequently the knowledge I now have about the tx2 as given me enough motivation to push me into the "early adopters." I would be an "innovator" but I have to utilize the birthday/Christmas present push in order to complete the transactions to obtain the tx2. The tx2 upon initial review is competitively priced starting at $1149.
(Steve adds: This example also
helps us better appreciate the Hierarchy of Effects. Shanna L. found the article about garage sale popularity: some people are reporting purchasing gifts for others this year! Garage sales also provide extra money to purchase gifts from more mainstream retail markets.
One seller noted that many of the garage sale shoppers or consumers seem to be new to garage sales and are still paying the ticket price. Advertising for garage sales varies from street signs to newspaper ads. From the consumer’s perspective: Families are trying to prepare for any looming economic crisis and don’t want to pay top dollar for merchandise so this is a viable alternative. For the newer garage sale consumers they are part of a target market created by the current economic situation. Grace C. reports on the “Invasion of Netbooks”, the new craze, it is portable, inexpensive and works like a PC. From a marketer’s perspective: This NEW Netbooks manufactured by Acer and Dell was geared towards a specific niche of consumers “ the traveler”. The advertising focuses on the needs and wants of traveling consumers who want to travel light and keep in touch with emails and internet access. Cannibalization is projected to be occurring in about 8-10% of the market. To combat the competition Acer and Dell companies would have to increase sales of their Netbooks in order to make profit in the early stages. From a consumer’s perspective: With the changes in computer technology these days, it seems to me that most consumers want to spend less money for a good product because in the next 6 months the computer would be outdated. The Netbook appeals to the consumer when faced with a choice of buying a computer that is heavy and expensive. As a consumer, if you were faced with buying a computer today in this economy what would be your choice? Tim L. finds that Marketing Myopia is alive and well in the United States healthcare provider system for outpatient/clinic services.
The healthcare provider system as a whole has not attended to the buyer/patient needs in the delivery of their product. The product in this case is the buyer/patient wishes to feel better and/or to have a medical situation corrected if possible with best outcomes and minimum hassle. The hospitals within the healthcare provider system need to change from being a “provider” to a “deliverer” of this product, which is shifting from seller to marketer of their product(s). Niche markets have evolved within the health care provider system outpatient/clinic services. This has come about to attended the unmet needs of patients as they relate to the 4-P’s in delivery of services; product, place, promotion and in some cases price. Examples of these niche markets are: IV therapy, dialysis, physical therapy and various other outpatient care/treatment in their home.
Expanding the concept to the next step, health “delivery” services would be in the same area minimizing/eliminating patient movement and long waiting periods for an enhanced experience by the patient and better throughput for the system. Finally, taking the delivery of services directly to the home or being an agent for other care providers systems will enhance their product mix and utility. From the consumer's perspective: The ease of home care when possible is the most sought-after delivery mechanism. The next choice would be to go to remote locations where; parking is easier/less costly/closer to treatment, waiting times are 15 minutes/none, doctor’s visit/lab work/diagnostic imaging/pharmacy are all in the same immediate area under “1” appointment opposed to many. All of this reduces the time I loose seeking the services and enhances the interaction between my “providers” and I. The potential to attain the services outside of M/F, 8/5 with expanded hours/days to help me as a consumer seeking services would be positive. All of this will enhance my experience while meeting my needs, when I am truly feeling bad to begin with, and everything is amplified due to the illness! The Health care delivery systems cannot continue current practices in providing care for their consumers. Consumers are becoming more aware of who is more sensitive to their needs while providing the same/better quality of services at a lower cost. Davetta Y. asks: Although retailers are lowering their sales prices, do you really want what is being sold? Can we afford the Christmas spirit of 5 or more years ago? From the marketer’s prospective: Retailers research early before the season even hits. They have knowledge before-hand of what items they will place on sale for the holiday season. Because the economy is declining, retailers develop different marketing strategies to attract customers. Macy’s Store current marketing strategy is its “Believe” campaign. Macy’s has placed Santa mail letterboxes and activity centers in its stores. They are also advertising “40% to 75% off plus and extra 20% off”. To make a profit, retailers will have to place items on sale that are inexpensive and lower quality but, are made and look just as good as a designer item to motivate the bargain shoppers to buy more.
I never thought that retailers were tricking me into buying the lesser brands because it’s on sale. After reading this article, I thought back: I haven't seen a cashmere sweater on sale, but I have seen plenty St. John’s Bay Sweater’s (JC Penney) on sale in multiple colors. I am a devoted Marshall’s, TJ Maxx and Loehmann’s. For those who do not know, these stores carry often the same name brand items that your will find at Macy’s and Dillard’s--at a lower price. By satisfying both needs and wants, a retailer will attract loyal customers that may not spend money anywhere else but that particular store.
Betty E. says:
Blackberry's NEW "Storm" is set to give
the competition
a run
From the consumer's perspective: It appears that Blackberry's new Storm has missed the mark in several notable areas. The Storm's coolest feature reveals one of its key weaknesses. By doing such a good job of replicating the old BlackBerry clickwheel with ClickThrough, the Storm essentially relies on the standard BlackBerry interface—complete with contextual menus and zillions of sub-menus that are easier to navigate with a jog dial than via touch. In addition, options that Blackberry's RIM (Research in Motion) could have surfaced with touch controls (like "Send," for instance) must be accessed through the familiar Menu key. I would recommend this phone to consumers, with a caveat that they should know and understand ALL the facts about this phone before agreeing to this 2 year contract. Luci C. has more to say on this topic. She wonders: Is the Storm a real rival? From the marketer's perspective: Verizon Wireless and the makers of the BlackBerry brand of mobile phones, RIM (Research in Motion), launched the Storm in an effort to offer something new to BlackBerry devotees. From the consumer's perspective: As a brand loyal BlackBerry user, I was excited to learn about the new Storm and it's virtual keyboard feature. The company aired many advertisements and launched a massive public relations campaign which I heard about on radio and TV during the days leading to the launch. I have been on the lookout for something to replace my old BlackBerry Pearl, but hadn't gotten any motivation to go with the ubiquitous iPhone, which seems to have incredible market penetration. It annoys me a bit the only distribution channel and provider is Verizon Wireless and that I will have to switch service providers if I decide to get a Storm.
Omobola D.
finds a cold approach to marketing. From the marketer's perspective: Marble slab's idea is great for Americans during the economic crunch by making use of technology. This type of marketing promotion will boost sales and number of customers that visit marble slab during the promotional period. According to the article,
Consumers will be more willing to a buy a discounted product. With the economy so down, consumers want to be able to enjoy the things they used to, but at affordable prices. I think the use of technology is a better way of meeting the needs of Americans instead of coupons. This means consumers are spending money to save money. Steve T. is a member of the September EMBA marketing class. He shares this with us. Porsche Presents First Photos of the Panamera Gran Turismo. Click the link to see the car. Well, many of us know that Porsche’s unique selling proposition is being the best sports car in the world. When you hear ‘Porsche’, you think “fast”, you think “hot,” you think “sexy,” you think “driver.” Porsche's unique four-seater was conceived and designed as a four-door grand touring sports car. The Panamera designers have succeeded in positioning it as a brand-new and truly different model while retaining the looks of a typical Porsche. Also, it stands out in its market segment, in that it is wider and lower than comparable four-door models. |