Convince your professor that you got value
from your textbook
—and extra credit articles.
It's simple: First scan/read the
assignment chapters.
Note the various terms and concepts that you feel are important.
Pick what you feel is the strongest or
most meaningful term
or concept in your list, and tell Steve why (in your own words).
Then research a real world example from a
credible source
(Internet, magazine, newspaper, personal interview)
—find something new that you didn't know before.
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Follow this
format for each assignment:
Create individual Microsoft Word documents
(Steve cannot open WordPerfect)
Name each file: "Assignment # - 5133 - Your last name"
Each assignment chapter has a 3-part
response (number each):
1. Chapter # (no need to retype the title)
2. Term or concept + why you chose it (1-2 sentences)
(Avoid retyping what it says in the text. Put it in your own
words)
3. Real world example + source of your research
(webpage address, name of magazine, title and name of
interviewee, etc.)
> Single space all answers; blank line between paragraphs/2
lines between chapters.
Break up 6+ lines of text into shorter paragraphs: Steve
skips them.
>
Email to Steve at least 24 hours
before lecture as an attachment,
and bring a printed copy to class, just in case)
Poor grammar and
misspellings may result in up to 10-15 point reduction.
Proof your work carefully; send Steve only your best effort.
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top | question?
Assignment 1: Due
before or at the first lecture
Total potential points: 35
Chapter 1: Marketing in Today's Economy
> Concept/term (and why you chose it):
> Real world example::
Chapter 3: Marketing Ethics and Social
Responsibility
> Concept/term: (and why you chose it):
> Real world example:
Chapter 4: Collecting and Analyzing
Marketing Information
> Concept/term: (and why you chose it):
> Real world example:
Extra credit (5 points): From
Levitt's "Marketing
Myopia"
In the final paragraph, Levitt says: "But selling, again, is not
marketing."
What does he mean? (Limit your response to 1 paragraph.)
Assignment 2: Due
before or at the second lecture
Total potential points: 35
Chapter 6: Customers, Segmentation, and
Target Marketing
> Concept/term: (and why you chose it):
> Real world example:
Chapter 7: Product Strategy
> Concept/term: (and why you chose it):
> Real world example:
Chapter 9: Distribution and Supply
Chain Management
> Concept/term: (and why you chose it):
> Real world example:
Extra credit (5 points) From
Jaffe's "Flip
the Funnel"
As noted in the red text at the end, tell Steve what you got from this
article
as it relates to your company or organization. If you are a full-time
student,
pick any business and relate how if might apply.
Assignment 3: Due
before or at the final lecture
Total potential points: 35
Chapters 8: Pricing Strategy
> Concept/term: (and why you
chose it):
> Real world example:
Chapter 10:
Integrated Marketing Communications
> Concept/term: (and why you
chose it):
> Real world example:
Chapter of Choice
(among those note already
selected above)
> Chapter title and
concept/term: (and why you chose it):
> Real world example:
Extra credit (5 points) From
Warren's "One
Sentence Persuasion Course"
The author says that his intention is to
provide a core concept you can use
to build relationships that are not only powerful, but profitable.
What, specifically,
do you agree or disagree with in this article.
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top | question?
