Customer Knowledge Management whitepaper

We love our customers. And we’re not frightened to show it.

And we reckon most businesses who enjoy positive customer relationships see the benefits of them. Which is why marketers spend so much time trying to understand the people who buy their products and use their services. And we all love our CRM systems, which are a brilliant way to help build and manage that knowledge and those relationships.

But what about taking the next step? For years now we’ve been using our customers’ characteristics and behaviour to help us deliver solutions to meet their needs, but what about using what our customers know to develop competitive advantage?

Our academic whitepaper explores the phenomenon of Customer Knowledge Management and the potential issues that could arise for businesses. Fill in the form below to get your free copy:

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CKM whitepaper