Nottingham Building Society

Who are The Nottingham Building Society?

 

  • The Nottingham Building Society was established in 1849
  • Branches throughout Nottinghamshire, Lincolnshire, Derbyshire and South Yorkshire
  • 41 Building Society branches, 14 of which are also estate agencies
  • Acquired Harrison Murray Estate Agents in 2013 with 21 branches
  • An important local employer with more than 450 people

 

What did we achieve?

 

  • Central control and budget reporting
  • Easy online ordering for branches, including proof of order and estimated time for deliveries
  • Stock management, trend analysis and visibility of activity across all branch marketing spend
  • Clarity and accountability of all branch and head office activity

 

Why did The Nottingham Building Society need help?

 

  • As the growth of the company accelerated, so too had the roles and responsibilities of the marketing team to manage an increasing number of branch requirements
  • The central marketing team was responsible and accountable for all branch marketing, but suffered from a lack of visibility and control over the ordering and movement of in-branch collateral
  • Proving effectiveness and ROI was a significant challenge
  • The marketing team were also tasked with the management and coordination of all employee brand communications, to ensure consistent messaging was communicated throughout the business

 

How did we do it?

 

  • An online collateral management system ‘NZone’ was created to manage the entire production process for a suite of marketing collateral and the pick, pack and fulfilment of all branch ordering
  • Provided instantaneous reporting and analytics across all areas of marketing and collateral management
  • Enabled tracking of despatch, delivery and streamlined invoicing by store