Feel like you have a mountain to climb?

Feel like you have a mountain to climb?

It’s all very complicated.

But it shouldn’t be.

We want to focus on making things easier. That’s easier for you, your customers, and well, us too.

Sometimes however, to make things easier, you have to go through some pain first. I know this all too well as in July last year, in order to see how I could make life easier for ProCo clients and ProCo people, I decided that to get clarity, I’d go through some pain first. With that in mind, I decided to take on a rather big mountain of my own. Kilimanjaro. Africa’s highest peak and the world’s highest freestanding mountain. Needless to say, it was very challenging. It took days of effort, many moments of doubt, and a real focus on the end goal but my very experienced guides continued to support me, advise me, motivate me, remind me why I was doing this irresponsible climb. In short, they helped me every step of the way. Eventually, I got to the summit. And when I did, I saw clearly what I was aiming for and knew exactly how to go forward.

All too often I hear frustrations from clients telling me that their marketing process, internal procedures, and IT structure are making everyday jobs harder than they should be. Clunky technology or out of date legacy methods mean that trying to deliver what’s needed in today’s modern, fast-paced, on-demand environment very challenging indeed. Sometimes, you have to reimagine your business processes and start using technology in the right way…to improve your business not hinder it. Right?

Changing a traditional production process into a living digital automated workflow can be a daunting task but with the right support, focus and commitment, it can be a very rewarding experience.

Jon Bailey, CEO, February 2017


Visit our Facebook page to see the pics of Jon’s Mount Kilimanjaro challenge.

What’s your biggest challenge this year?

If you feel like you’ve got a marketing mountain to climb, let us know.

We can help you get to the top.