Best bits from Dscoop Phoenix Imagine 2017

Imagination, Inspiration, Innovation.


Early March was the Dscoop Phoenix Imagine event in Arizona USA. ProCo CEO Jon Bailey tells us why this was more than just your average conference, it was an experience, one that had him laughing, dancing, and even brought tears to his eyes…

For those of you who don’t know, the Digital Solutions Cooperative (Dscoop) is an independent community of HP Graphics Solutions technology owners and technical professionals and I represent ProCo on the global board. Now in its 12th year, Dscoop has members from around the world, supporting users of HP Indigo, Scitex, High-End Latex and PageWide Web Press equipment across the Americas, Europe, the Middle East and Africa, Asia-Pacific and Japan. And our community is growing thanks to brilliant events like Dscoop Phoenix Imagine.

It’s important to mention that Dscoop is not a trade show — it’s a catalyst. Bringing together like-minded printers, partners and thought leaders with HP creating an atmosphere that is energising and eye-opening.

This event was a collaboration of dreamers, leaders, innovators and disruptors of the digital print world and it really captured the imagination. With 100 partners and over 2,000 print service providers – which included leading brands and companies, experts, and industry leaders – there was a lot to take in and learn from so here are some of the best bits!


The Dscoop community got involved in what we thought was a team building exercise – the task was to build a bike as part of a team. I took part in this exercise working with 5 other print company owners from the US and Australia. The activity itself was a lot of fun, but it turns out the real reason for building the bikes was not only to work on our communication and cooperation skills (excellent though they were!) but was to give something back to the community. You see, each year Dscoop gives back to the communities they visit and this year we built bikes and donated them to two local Boys and Girls clubs. The surprise and joy for us was seeing the kids there receiving their bikes and riding them around (this is where the tears came in). 150 bikes were built in total and, don’t worry, they were all tested for safety before we gave them to the kids!


Another tradition of Dscoop is the flash mob dance, this year I took part and it was a lot of fun! During the Imagine Technology Showcase Meghan Trainor’s ‘Better When I’m Dancin’ started playing and that was our cue. At first just a couple of people got up and started dancing, then more and more people joined in until the whole room was dancing around like loons, to the bewilderment of a few onlookers. This might seem like an odd thing to do, but it’s a fun way to get across our key message of collaboration, cooperation and building relationships, which in my opinion is more effective when done with fun. Check out the video here, and if you look very carefully you might just see me at the back, busting my moves. And I’d like it known that voted me the best in the flash mob! (thanks guys *blush*)




Inspiring greatness through gratitude

John Foley gave an exciting and inspiring talk about creating a ‘culture of excellence and caring’ through successful communication, accurate information, and follow through built through trust and commitment. It’s hardly surprising he is known as one of the world’s most motivational speakers. He talks with passion and lives and breathes a set of values most people can get behind. Not to mention his very successful career as a Blue Angel pilot and Marine instructor pilot, as well as having a degree in mechanical Engineering with the U.S. Naval Academy and several master’s degrees in areas such as business management and international policy. With this track record of excellence, when he speaks, you listen. And the culture he promotes is one that celebrates victories, empowers people through accountability, and subscribes to a glad to be here principle. The ‘glad to be here’ principle is one that the Blue Angels adopt and it is quite simply an appreciation for what you are doing and being thankful for the opportunity.

And here’s a fun fact – you might be surprised to learn that it wasn’t actually Tom Cruise that flew those F-14 Tomcats in Top Gun but John Foley and his team. What a guy!


continue reading for more best bits from Dscoop Phoenix…

ProCo is a proud member of the Dscoop community – if you’d like to talk to us about the benefits of being a Dscoop member get in touch.

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